Creating New Beauty Culture

Wow, what a year it has been! And with a year I mean since the last blog post in 2019… Of course, it’s been a very special year in many ways, but let me introduce you to why this post is titled as it is, since as usual, I jumped with both feet onto a new path of creating something meaningful to me at this moment in time.

If you have followed my journey, you know that I grew up in central Finland surrounded by countless lakes and wild forests and that I have travelled and lived literally around the world, both for work and for fun.

What I have not written so much about before, is the fact that especially during my years as a cabin crew member, I started paying more attention to my beauty regime. Flying is perhaps one of the worst things you can do to your beauty. ‘The on-going jet lag, fatigue, radiation, and air-conditioning’ is not really the list you would suggest as a skincare routine. I started to have the urge to find cosmetics that were genuinely good for my skin and health and could provide relief to the lifestyle I was living.

Thanks to my busy flight schedule in central Europe, I discovered the German natural cosmetics market. It grew larger and larger before my eyes when living in Berlin, and that’s when I started to search for Nordic alternatives – there had to be some. And what I found (not so much for my surprise in the end), was incredibly huge supply across all the Nordic countries.

The Nordic and Arctic nature is known to be full of powerful remedies due to the extreme weather year-round. For a long time, the Nordic ingredients have been the secret of the natural beauties of the north, but as the natural beauty trend kept rising worldwide, I wanted to find a way to introduce the best Nordic products made and bring them to everyone’s reach.

The idea for Nordic Natural Beauty Awards grew strong during the summer of 2019. A combination of three main thoughts built the foundation for the awards –  my frustration towards the ongoing toxic cosmetics market, the massive growth of natural beauty brands in the north, and the need world kept expressing for magical, yet natural beauty products.

Nordic Natural Beauty Awards is the first-ever, yearly online awards contest of its’ kind, celebrating solely all-natural, Nordic cosmetics. The first edition was launched in March 2020. To demonstrate the luxury that natural beauty really is, the awards’ jury consists of 50 Nordic, internationally renowned stars coming from different fields – such as music, cinema, sports, and fashion.

Nordic Natural Beauty Awards 2020 winners were announced on the awards’ INSTAGRAM LIVE on Tuesday, October 27th, 2020. The prizes were presented by guests from the star jury; Clara Mae, Aníta Briem, Petra Silander, and Sisse Marie. The 2nd edition of the awards will be launched soon.

I am so thrilled to see the impact that this awards contest has already made, and keeps making, on the Nordic beauty producers’ businesses and in the world at large. The world needs to get closer to nature again, and what better way to start that than where we got lost the most – our values of beauty.

I believe that natural beauty is the ultimate beauty – and the ULTIMATE LUXURY – that the world is looking for in this very special year of 2020, and in the future.

To follow the awards’ journey first hand, check out the AWARDS’ BLOG. Remember to hit the follow button also on INSTAGRAM, TWITTER, FACEBOOK, PINTEREST, and why not on BLOGLOVIN’ as well.

Creating New Beauty Culture,

Satu

Power from the memories

“Instead of getting nostalgic, we should capture the power of good memories to create our future even memorable.”

Last week I visited again my home town, Jyväskylä, in Central Finland. I had real luck with the specially nice weather according to the season, colourful trees and so much sun. Here are some pictures to feel the very autumn going on, and few words about the feelings I got during my stay.

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The central church of Jyväskylä in autumn colours

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Modern views of the town

We tend to get nostalgic thinking about the past, childhood, university times. And even more there’s a memory effect when we visit those places. I think it is important to remember the past, to learn from the mistakes and keep growing. Never forget. Instead, it is needed to forgive the past in order to move forward and to live now and in the future.

Visiting my childhood town becomes weirder and weirder every visit. I’ve realized that I’ve grown far from those moments and it gets always harder to think about going back.

It is a sign that I have found my present life and future path in another place. I have built my new home elsewhere. As for now, I focus on remembering the past, and taking the power of those memories to grow my present and future.

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And for the closure one culture difference, Finnish go to sauna a lot. Here is one more innovative way – a sauna-on-board boat in the harbour of a lake.

Is It The Freedom That Brings The Happiness?

Freedom. What is it? This is the subject the famous Brazilian author Paulo Coelho is writing about in his novel ‘Zahir’.

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Is it freedom to be free from all the possible obligations of the society? Free from work, free from taxes and free from a specific place. Is it freedom to have the possibility to come and go as one wishes, and without obligations to anyone?

In case you’re able to succeed to find all the freedom, will you be happy? Can one be happy free from everything? What is happiness anyway?

I personally think both freedom and happiness are states of mind. You won’t be any freer if you leave your partner, and neither any happier if you buy a new car. The only way is to work on ourselves, develop our own minds. Then even those points would make you freer and/or happier.

In order to experience happiness, we have to be brave enough to let the freedom take its place in our lives, and there’s no space for jealousy or any other disturbing feeling in this process.

One needs to search freedom and the following happiness in full understanding of the universe. We need to be able to give space for everything and everyone around us, enjoy the path of life with patience and stay open for unknown.

What is freedom then in concrete? Is it the permission that I gave to myself to enjoy this beautiful evening by a lake?

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At this point, I’ve come to the conclusion with my thoughts that the freedom is most of all a way of thinking. The concrete side of it is very personal. Someone feels free seeing the sunset solo, someone else when sharing the moment with another one. I feel the freedom when I am able to choose from these two options.

Search yourself, find your freedom and you may start following your path to happiness.

The culture of trust

When I was a little girl, some days we had all doors of our family’s house open without anyone home, us kids playing somewhere outside and running through the house every once in a while. Once I found the neighbours’ cat inside, once a squirrel. I know this sounds very careless way of behaving to some of my friends around the world who always locked their doors many times and prayed on top of that not to get robbed. Just, the surrounding culture is different.

Because of the common trust in the neighbourhood in a rather small town and the Finnish culture behind, free living was the normality. I never found a thief or someone uninvited, just those animals. When all the people around have the same mindset it is possible to create such a trust.

Trust is a big subject about which I have learned on my many travels and cultural experiences. As I am from Finland, I compare my background learned there to everything I experience.

Trust exists on different levels. It is not something you’re born with, you learn to live it from the people and culture around you. For example, my parents gave me the sense of their trust on me and as a respect back to them I’ve always worked hard to keep that trust both ways.

Trust in any community (from neighbourhood and sport teams to a country and the whole world) grow by knowing and understanding one another. The more everyone puts effort and their heart in it, the more trustworthy the being can become.

A human being is not bad, mean, greed or untrustworthy from birth, the influence of the existing world and thoughts and believes of people nearby modify every person to behave in a certain way.

A crash appears when we experience a different way from what we’ve learned. Coming from a place where you have a common trust around, I had to learn through different events that (at least at the moment) it is not the same everywhere. Police, other officials and neighbours might have their own agenda behind every action. Also it is not easy to start trusting if you’ve always been careful.

In the end, we are all the same, and only we as humans can change the existing norms. By creating more truth and trust around us, we can go ahead towards living free together. It acquires lots of patience, openness and most of all capability to throw ourselves to trust.

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Creating art makes you trust your feelings and soul on paper ..or on whatever else

Belonging

Belonging to something is a big and important part of our lives. Cultures and all the groups around give us the privilege to fill the life with connections and caring.

We all belong to many subgroups, such as bloggers, surfers and teachers. But talking about deeper connections, we start to understand ourselves, how we have become the persons that we are. Also, we learn to see behind the actions of others and respect the different ways of living.

The surrounding people and areas have the biggest effect on our lives. From our parents, we get the genes and the heritage of the family history, and from school mates and teachers, we adapt many skills for life. All the people around us influence the way we grow to be. The city, country, cultural and linguistic areas and also different unions (such as European Union) build a part of us with their history, religions, laws and habits.

The main parts of one’s behaviour, attitudes and believes come from the culture they are born in, one gets raised to live following certain laws, and one’s morals in life are likely to be based on the believes of the main religion of the country. For example, even if I don’t belong to a specific church anymore, the cultural background of Christianity in Finland stays in me – I believe it is a right thing to do to be good to one another and respect the life around without destruction.

Every single person on this planet is unique with their personal background. But regardless of all the differences there might be, we all belong to one big group – human beings of this planet. All the same. We all have thoughts and feelings.

It’s natural for a human being to gather a group around, to have a stronger feeling of belonging, such as we see the cities, countries and different cultural areas as the result of this behaviour.

But a human also moves, gets attracted by diversity and wants to improve. Since in the end we are all the same, I personally don’t understand the self-destruction of societies and the whole world in general. Limiting moving by countries borders, manipulating thinking, blocking creating and in the same, making slower the whole evolution of a human being.

A very wise friend of mine put this question in my mind with awakening words: “Isn’t it just absurd that one human being born in a certain place in a certain time cannot move free on this very planet because another creature just like him/her has decided so?”

I’m wondering if there’s a solution for us to live in peace in full diversity without made limits, power of cash, wars and poverty. The Earth is a beautiful place to live and learn. Shall we ever give a proper chance for us to improve, succeed and most of all – belong to this place and time together?

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The silence of the midsummer’s nightless night // Keuruu, Finland

My home Finland

Last week, I flew back to my home country Finland. Since I have been staying abroad a long time already, during the trip to my home town Jyväskylä, I realized and understood many things of Finland that foreigners have told me that surprised them.

The surroundings, habits, and lots of other invisible things of a culture make a place or life feel home. For a visitor it is all different. Sometimes a shock.

This time I took a place of a foreigner and tried to see Finland with their eyes. How do they see Finland? What will surprise them?

Since I have been dealing a lot with people from south of Europe, let’s take one pair of those eyes. Here are some thoughts, I have heard that have amazed or surprised those foreigners, and that I confirmed during my visit.

Wow, it is actually warm here!
Yes, the summer exists in Nordic countries as well. It might be different but it is summer. Temperature was +24 and the sun was shining when I stepped out of the plane.

The trees are so small.
In southern Europe as well as central Europe the trees seem mammoth size next to these little ones.. Road trip view.

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What did the bus driver say??!
The Finnish language belongs to Uralic languages (sometimes heard Finno-Ugric languages). It is completely different from bigger groups for example in Europe and Americas, that also have influenced each other. An example, an English word ‘centrum’:
Centro = Spanish
Centro = Italian
центр (Tsentr) = Russian
Centre = French
Zentrum = German
Centrum = Swedish
Keskusta = Finnish

Nokia 9km
A little village Nokia close to Tampere (the 3rd biggest city in Finland) is much more known in the world probably than Finland itself. Even a road sign ‘Nokia 9km’ could be a funny touristic sight for a foreigner.

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Does anyone live in this country?
During the bus trip, the view was much just nature, nature and nature. Forest, thousands of lakes and some forest again. A house or two every once in a while. There are only about 5,2 million inhabitants in the whole country, so there is some space for the nature as well.

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22.00 and the sun is still up?
Up north (as well as down in the very south) for half a year, there’s light. North of Finland enjoys the nightless night in the end of June, also a little bit more southern the sun stays up almost all night.

Because Finland is my home, I am used to certain things. When you go far, you see close. I’ve been around and now I see so many beautiful and special things of my original home, and I appreciate them a lot more. Go far and learn to respect your roots!