Creating New Beauty Culture

Wow, what a year it has been! And with a year I mean since the last blog post in 2019… Of course, it’s been a very special year in many ways, but let me introduce you to why this post is titled as it is, since as usual, I jumped with both feet onto a new path of creating something meaningful to me at this moment in time.

If you have followed my journey, you know that I grew up in central Finland surrounded by countless lakes and wild forests and that I have travelled and lived literally around the world, both for work and for fun.

What I have not written so much about before, is the fact that especially during my years as a cabin crew member, I started paying more attention to my beauty regime. Flying is perhaps one of the worst things you can do to your beauty. ‘The on-going jet lag, fatigue, radiation, and air-conditioning’ is not really the list you would suggest as a skincare routine. I started to have the urge to find cosmetics that were genuinely good for my skin and health and could provide relief to the lifestyle I was living.

Thanks to my busy flight schedule in central Europe, I discovered the German natural cosmetics market. It grew larger and larger before my eyes when living in Berlin, and that’s when I started to search for Nordic alternatives – there had to be some. And what I found (not so much for my surprise in the end), was incredibly huge supply across all the Nordic countries.

The Nordic and Arctic nature is known to be full of powerful remedies due to the extreme weather year-round. For a long time, the Nordic ingredients have been the secret of the natural beauties of the north, but as the natural beauty trend kept rising worldwide, I wanted to find a way to introduce the best Nordic products made and bring them to everyone’s reach.

The idea for Nordic Natural Beauty Awards grew strong during the summer of 2019. A combination of three main thoughts built the foundation for the awards –  my frustration towards the ongoing toxic cosmetics market, the massive growth of natural beauty brands in the north, and the need world kept expressing for magical, yet natural beauty products.

Nordic Natural Beauty Awards is the first-ever, yearly online awards contest of its’ kind, celebrating solely all-natural, Nordic cosmetics. The first edition was launched in March 2020. To demonstrate the luxury that natural beauty really is, the awards’ jury consists of 50 Nordic, internationally renowned stars coming from different fields – such as music, cinema, sports, and fashion.

Nordic Natural Beauty Awards 2020 winners were announced on the awards’ INSTAGRAM LIVE on Tuesday, October 27th, 2020. The prizes were presented by guests from the star jury; Clara Mae, Aníta Briem, Petra Silander, and Sisse Marie. The 2nd edition of the awards will be launched soon.

I am so thrilled to see the impact that this awards contest has already made, and keeps making, on the Nordic beauty producers’ businesses and in the world at large. The world needs to get closer to nature again, and what better way to start that than where we got lost the most – our values of beauty.

I believe that natural beauty is the ultimate beauty – and the ULTIMATE LUXURY – that the world is looking for in this very special year of 2020, and in the future.

To follow the awards’ journey first hand, check out the AWARDS’ BLOG. Remember to hit the follow button also on INSTAGRAM, TWITTER, FACEBOOK, PINTEREST, and why not on BLOGLOVIN’ as well.

Creating New Beauty Culture,

Satu

Countdown For The New Year 2018

Instead of the holiday hassle and the so called ‘holiday stress’, I see more people taking time for themselves and relaxing these days. Our lives are full of chaos as they are, so it is a great idea just to be and let the thoughts fly for a change.

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Holiday feels like a fairy tale with snow ❄

This extra free time also gives a good break to take a look of the year passed. It is important to list the moments you were your happiest, and the moments that didn’t go so well. Remember why you were proud of yourself, and learn from the downfalls.

Personally, I have had an eventful, rough, happy and sad year of changes. I made myself proud by finally obtaining a driver’s license and by being brave enough to change my life completely again. I have learned to know that I am strong because of my travels and adventures since a very young age, and I don’t have to doubt my survival when in pain. I have also realized that deep down inside me, I know what I ultimately want in life and I can make it happen by believing in it myself.

As there have been positive and negative surprises during the year, it has all taught me once again to always stay open to unknown. We never know how the events are going to turn out, so let’s give them the chance to make our lives interesting and worth living.

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Sparkle and stars to your New Year ✨

Have a wonderful and eventful year 2018 to remember everyone!

Creating New Year,

Satu

Energy back on!

At times, we all need a break to charge our batteries to get our energy levels back up again. Small changes to your every day rhythm might do the trick, or you might need a bigger change in life, as I am about to do.

My story.

As you may or may not know, the past three years I have been working as a member of cabin crew. It has been an amazing experience overall, not always what I expected but definitely worth of trying. I have visited every continent as well as met people from all over the world. The list of wow-moments is endless.

Unfortunately, the job has the not-so-luxurious side too. On-going jet lag and fatigue, radiation and the risk of getting exposed to various diseases are every day health risks for us cabin crew. The daily complaints from passengers and the stress from the company have definitely tested my patience and ability to stay smiley. Also, it has been challenging to keep up with personal relationships with such an irregular schedule and constant changes of time zones.

With all the positive and negative, I recently realized that I am at the point where the job of my dreams has become way too consuming. I have very little energy to enjoy my free hours, and even less to start executing projects that I have passion for, such as this blog unfortunately.

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Cappuccino with an airplane on

Our energy is not limitless. For instance, if you use all your energy in your everyday job or an unstable relationship or whatever it may be for you, the rest of the daily time you will need to gather your energy back in. You end up easily compromising your passions, and this, together with not recovering properly, is where the path to a burnout begins. In my case, to avoid all this and to keep my love for travelling also in the future, I need to make a radical change – change the consuming part, my job.

Time-wise, I want to direct my hours of work to do the thing that I have really fallen in love with, to pursue my ideas in film making. I have been hinting about this in some previous posts, and I will come back to this in the very near future. The hours of work, when put into something valuable to you, will give you a different level of satisfaction in life. It will be worth of the energy consumed. I know this from my previous experiences as an entrepreneur.

Also, to get back on track with my energy levels physically, I will need regular sleep patterns and a healthier lifestyle. When the body is full of energy, it is easier to work with the mind, and vice versa.

As I always say, it is important to be open-minded in life and try new things that interest you, but then again, it is as important to know when it is time to finish something that is consuming you too much, even if it was your dream in the first place. Do not regret either way. Do the changes you need!

And now, if I put together the most important message out of this messy text of today, it would be a reminder to take care of your energies. We are all human.

PS. As I am ready to start the next chapter in my life, stay tuned for the better days of energy.

About travelling

I happened to read a blog post about travelling by an old good friend of mine. She left an incredibly tough question in the end of the page; ‘What does travelling mean to you?’

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When I lived close to Paris, I really loved all the metro and train trips – got some time to think, travel in mind.

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Ways of travelling – tuktuk in Bangkok, Thailand

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Ways of travelling – a flight to a foreign land
Fra Airport, Frankfurt am Main, Germany

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Tradition of travelling – by camels in the desert
Abu Dhabi, United Arab Emirates

Travelling is a word, meaning usually ‘to move from one place to another’, as in my previous pictures. But there is so much more to it, it’s both a physical and mental life-changing experience.

At the moment, travelling is work for me, in a literal way. Long distances became my office and far lands home. When you are far from home physically and culturally, you really need to feel inside you and search your peace, your history, culture and values. Only by knowing first what I am made of, I can start learning from others.

Deeper inside we are not so different. Cultures, religions, traditions and history have made us act differently. But we all have same feelings, we need love, we want to understand the world, we get angry when something doesn’t work as we are taught, we forgive when things are settled in a respectful and constructive manner.

Travelling means meeting the world and through acceptance learning to live the world. At first travelling was mainly physical for me, but as it became mental and spiritual, it became home.

Change for 2014

It’s been a while that I haven’t been posting. For me this pause was most of all time to search something new in myself. I felt the need to understand me more, and through this process, simply get new power on sharing new stories again.

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The last sunrise I saw in 2013

I had awakening times over the holidays. During one week, I visited all the three places I consider my homes. Jyväskylä in Finland, Paris in France and Frankfurt am Main in Germany. Three different cultures, languages, lifestyles, group of friends and stages of my past life.

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French stage – delicious snails

They say you need to know your history to understand the present and to plan the future. The important thing is to understand these points in all levels, starting from the largest one – the history of the world, to understand the dynamics around, the situation of your own country and culture in this frame. The knowledge of your own culture will teach a lot about behavioural aspects and give the power to be proud of your roots.

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Wild berries is one of the privileges in Finnish forests, I learned to bake a berry pie à la Mom

Knowing the history of your own family, will help you realize partly how you have become the person you are, and the reasons behind your parents’ and other family members’ choices. It is important to remember that regardless of which choices your family has made, you are you, the only you in the world, and in today’s world you have the ability to choose the change if you wish so.

That brings us to the final one, our very own personal history. Which way have I developed during my life? Which kind of choices did I make? Which mistakes did I make? How did I overcome them?

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Sometimes the light blinds you, sometimes guides
Eiffel tower in Paris, France

Staying in my childhood home in Finland is always awakening experience. Every single time I learn new about my past. Seeing the world, grows my respect towards my roots, and all the people who have walked part of my path with me.

Paris put many questions in my mind. Why did I do certain decisions in life? What came out of them? How did I grow up during those periods of time? Answering these taught me about my decision-making and behaviour in a big picture.

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Re-living your past path makes you know yourself more

I finished the travelling week in the present. I see my path, I see this place and time that I have ended up in. There are things I like, and things I want to change for the future. I have ideas, plans and energy again but as we all know, only the future itself will tell the result.

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Find the balance of the presence and the future – enjoy today, building your future

Happy new and very successful year 2014 for everybody!