Creating New Beauty Culture

Wow, what a year it has been! And with a year I mean since the last blog post in 2019… Of course, it’s been a very special year in many ways, but let me introduce you to why this post is titled as it is, since as usual, I jumped with both feet onto a new path of creating something meaningful to me at this moment in time.

If you have followed my journey, you know that I grew up in central Finland surrounded by countless lakes and wild forests and that I have travelled and lived literally around the world, both for work and for fun.

What I have not written so much about before, is the fact that especially during my years as a cabin crew member, I started paying more attention to my beauty regime. Flying is perhaps one of the worst things you can do to your beauty. ‘The on-going jet lag, fatigue, radiation, and air-conditioning’ is not really the list you would suggest as a skincare routine. I started to have the urge to find cosmetics that were genuinely good for my skin and health and could provide relief to the lifestyle I was living.

Thanks to my busy flight schedule in central Europe, I discovered the German natural cosmetics market. It grew larger and larger before my eyes when living in Berlin, and that’s when I started to search for Nordic alternatives – there had to be some. And what I found (not so much for my surprise in the end), was incredibly huge supply across all the Nordic countries.

The Nordic and Arctic nature is known to be full of powerful remedies due to the extreme weather year-round. For a long time, the Nordic ingredients have been the secret of the natural beauties of the north, but as the natural beauty trend kept rising worldwide, I wanted to find a way to introduce the best Nordic products made and bring them to everyone’s reach.

The idea for Nordic Natural Beauty Awards grew strong during the summer of 2019. A combination of three main thoughts built the foundation for the awards –  my frustration towards the ongoing toxic cosmetics market, the massive growth of natural beauty brands in the north, and the need world kept expressing for magical, yet natural beauty products.

Nordic Natural Beauty Awards is the first-ever, yearly online awards contest of its’ kind, celebrating solely all-natural, Nordic cosmetics. The first edition was launched in March 2020. To demonstrate the luxury that natural beauty really is, the awards’ jury consists of 50 Nordic, internationally renowned stars coming from different fields – such as music, cinema, sports, and fashion.

Nordic Natural Beauty Awards 2020 winners were announced on the awards’ INSTAGRAM LIVE on Tuesday, October 27th, 2020. The prizes were presented by guests from the star jury; Clara Mae, Aníta Briem, Petra Silander, and Sisse Marie. The 2nd edition of the awards will be launched soon.

I am so thrilled to see the impact that this awards contest has already made, and keeps making, on the Nordic beauty producers’ businesses and in the world at large. The world needs to get closer to nature again, and what better way to start that than where we got lost the most – our values of beauty.

I believe that natural beauty is the ultimate beauty – and the ULTIMATE LUXURY – that the world is looking for in this very special year of 2020, and in the future.

To follow the awards’ journey first hand, check out the AWARDS’ BLOG. Remember to hit the follow button also on INSTAGRAM, TWITTER, FACEBOOK, PINTEREST, and why not on BLOGLOVIN’ as well.

Creating New Beauty Culture,

Satu

Out Of Your Comfort Zone

You need to step
out of your comfort zone
to learn
and to progress
in life.

Comfort zone news from my side:

I am freshly involved in an independent German feature film – Die Kämpfer (Fighters). I was originally asked to be the cinematographer in it, and I was thrilled to get the chance to learn more about professional equipment in such a long-term setting. As it turned out though, what the writer/ director/ producer Heiner Hänsel had also in mind, was to suggest me to act the supporting role in the film.

I am used to be on stage, as I was an active dancer throughout my youth. But talking and acting in front of people, and more intimately so of a camera, is something I have never done and was somewhat afraid of. And as if acting itself wouldn’t be challenging enough for me, it was all to be done in German, a language that I am not so fluent in.

Well, I read the script and decided to take the leap. I knew that I will have an amazing crew by my side to help and support me along the way, so I thought there is not a better time to try this out.

We have now shot the first few scenes, and let me tell you, I’ve learned so much being on the other side of the camera. I know more about what actors go through during the whole process, from learning the lines and finding the character to focusing on set and delivering the best they can. I know now what is needed on the other side. What I can also say – acting is an extremely complex art, so shout out to all you professionals – you are doing an incredible job!

Satu_makinen_die_kaempfer_feature_film_actress_bnw_movie_german_deutsch_berlin

What this experience has also given me, is the realization how many prejudices I have had for myself. Acting was always like a taboo for me, I thought it was not my thing. So I never tried. I was mostly sure that I could not memorize any lines, but turns out, I am actually pretty good at it.

My personal interest lies more on the other side of the lens, but as I jumped in front of the camera, that zone is not so uncomfortable either.

What is the zone you will conquer next?

Creating New Comfort Zones,

Satu