Creating New Beauty Culture

Wow, what a year it has been! And with a year I mean since the last blog post in 2019… Of course, it’s been a very special year in many ways, but let me introduce you to why this post is titled as it is, since as usual, I jumped with both feet onto a new path of creating something meaningful to me at this moment in time.

If you have followed my journey, you know that I grew up in central Finland surrounded by countless lakes and wild forests and that I have travelled and lived literally around the world, both for work and for fun.

What I have not written so much about before, is the fact that especially during my years as a cabin crew member, I started paying more attention to my beauty regime. Flying is perhaps one of the worst things you can do to your beauty. ‘The on-going jet lag, fatigue, radiation, and air-conditioning’ is not really the list you would suggest as a skincare routine. I started to have the urge to find cosmetics that were genuinely good for my skin and health and could provide relief to the lifestyle I was living.

Thanks to my busy flight schedule in central Europe, I discovered the German natural cosmetics market. It grew larger and larger before my eyes when living in Berlin, and that’s when I started to search for Nordic alternatives – there had to be some. And what I found (not so much for my surprise in the end), was incredibly huge supply across all the Nordic countries.

The Nordic and Arctic nature is known to be full of powerful remedies due to the extreme weather year-round. For a long time, the Nordic ingredients have been the secret of the natural beauties of the north, but as the natural beauty trend kept rising worldwide, I wanted to find a way to introduce the best Nordic products made and bring them to everyone’s reach.

The idea for Nordic Natural Beauty Awards grew strong during the summer of 2019. A combination of three main thoughts built the foundation for the awards –  my frustration towards the ongoing toxic cosmetics market, the massive growth of natural beauty brands in the north, and the need world kept expressing for magical, yet natural beauty products.

Nordic Natural Beauty Awards is the first-ever, yearly online awards contest of its’ kind, celebrating solely all-natural, Nordic cosmetics. The first edition was launched in March 2020. To demonstrate the luxury that natural beauty really is, the awards’ jury consists of 50 Nordic, internationally renowned stars coming from different fields – such as music, cinema, sports, and fashion.

Nordic Natural Beauty Awards 2020 winners were announced on the awards’ INSTAGRAM LIVE on Tuesday, October 27th, 2020. The prizes were presented by guests from the star jury; Clara Mae, Aníta Briem, Petra Silander, and Sisse Marie. The 2nd edition of the awards will be launched soon.

I am so thrilled to see the impact that this awards contest has already made, and keeps making, on the Nordic beauty producers’ businesses and in the world at large. The world needs to get closer to nature again, and what better way to start that than where we got lost the most – our values of beauty.

I believe that natural beauty is the ultimate beauty – and the ULTIMATE LUXURY – that the world is looking for in this very special year of 2020, and in the future.

To follow the awards’ journey first hand, check out the AWARDS’ BLOG. Remember to hit the follow button also on INSTAGRAM, TWITTER, FACEBOOK, PINTEREST, and why not on BLOGLOVIN’ as well.

Creating New Beauty Culture,

Satu

30

I turned 30 years old over the weekend and my head has been filled with a lot of thoughts these days, and may I add, lovely thoughts. For me, with the support that I have received, it feels only a blessing to move on to the next decade of beauty.

Today, the 6th of December, it is the Independence day of Finland, a country that shaped my heart and soul. According to my parents, I have behaved independently since a very young age, and to strengthen it, Finland gave me amazing opportunities to continue so.

In my opinion, independence is all about having the freedom to choose. It is a great word to describe the state of being Finnish, and also my state of being 30 now.

To be able to be in this state today, I am grateful for so many things I have experienced over the years, so I decided to take a challenge to write down 30 things I am grateful for. Making this list took quite a while, but I urge you to do the same, it puts everything in perspective. So here we go.

Today, I’m grateful for …

1. the 101-year-old Finland that has given me countless opportunities along the way, eg. in education, health care, social system and safety

2. my loving parents that have always believed in me and given me the freedom to realize any of my dreams

3. my siblings that have given me their unconditional love and support

4. my extended family for providing me a support network

5. irreplaceable friends around the world that have always been there for me

6. comfortable homes over the years that have given me shelter

7. food that has nourished me to be strong and healthy

8. our globe Earth, an unbelievable beauty of species and provider for our basic needs

9. fresh water that keeps me alive and clean

10. my teachers, coaches and supervisors that pushed me to learn and become wiser

11. Team Academy for making me believe I can do whatever I want in life

12. all forms of music that give food to my soul every day

13. the dance organizations that have let me discover my passion for dance

14. the countless books I’ve read that enabled me to experience different settings in life

15. the modern technology that gives us channels to create and communicate on another level

16. diverse cultures that enrich our interaction

17. art, in whichever form, because it allows us to understand our life and world in a deeper level

18. caring strangers that have helped my day one way or another, kept the last metro’s door open, smiled at me in a funny situation, picked up what I had dropped by mistake

19. entrepreneurs that keep our societies running and interesting with their incredible persistence

20. peace warriors that keep fighting for our common justice and well-being

21. history that has taught us lessons how to be better humans

22. big city rush that, with its’ changing faces and monuments, reminds me that I’m part of a bigger entirety

23. the modern travel industry that has made it accessible to move easily to explore our incredible Earth

24. cabin crew colleagues that were my company in discovering all those foreign lands

25. outstanding motion pictures that have inspired me to become a maker myself

26. filmmakers in Berlin that have given me the privilege to be involved in such incredible projects

27. time because its’ changing speed makes me understand the important things in life

28. realness, because in these times of virtual connections and fake news the realness reminds us to live in the present

29. love and kindness that I have been and I am privileged to share

30. last but definitely not least, I’m grateful for a very special person by my side that reminds me to be my amazing self and made turning 30 such a beautiful event for me.

Thank you all for shaping my life so far!

Happy Independence Day Finland,
let this remind us all that peace gives us opportunities to build something extraordinary.

Creating New Culture,

Satu

Focus Back To The Basics

Whatever the subject, focus is something I personally need to remind myself often about. I need to focus to focus.

The hardship in focusing has become an increasing issue with overflowing content of social media, and it is not the easiest task to keep focusing unless you shut it all off. Endless messages, event reminders, likes, news… The list goes on.

Similar difficulties I always experience in hectic cities. While being now here in Berlin can be an amazingly enriching and helpful experience towards my future artistic goals, the never-ending possibilities to attend various events can also drive my focus to completely another road.

How to focus then? How to stay on the road you had planned?

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Reflections to reflect // Toledo, Spain

I flew to Spain last weekend, and the trip pushed me back to the basics. Amazing hours in a beautiful town of Toledo gave me the same chills of life than my home country Finland does in endless summer nights. It brought me back to the nature, to the thoughts that are important. It is crucial to find inner peace within you, regardless of what you end up doing. Once you calm down, you see clear – and can focus as well.

Do the exercises that help you to center yourself. Whether it’s meditation or boxing, music or baking, or sitting by a lake, do it. You will find yourself having more time for your own development and the projects you want to pursue, because you will start focusing on focusing.

Keep Your Basics Strong,

Satu

Your Vote And Smile Make The Difference

Finland will have a presidential election next week, but the advance voting around the globe is already on this week. The ride that I took to the Finnish embassy myself here in Berlin, gave me goosebumps. I rode all the way from the heart of eastern Berlin – Friedrichshain, through the city center with a view of The Brandenburg Gate, to the west of Berlin, which only few decades ago, was just a dream to someone.

By experiencing this road to vote to a foreign embassy, I realized that we have come really far from those horrific times. We do live in uncertain times, in a world that doesn’t promise us much and overloads us with negative news from every social channel. But as a response to all that negativity, we have always the chance to make a positive change. Remember what we have been through as a world, and are still going through. You can start with little gestures yourself, and extend it to your family and friends and all the people you meet and can reach.

The important thing as a society of living human beings, is to connect with one another. We are learning foreign languages to break the barriers, and accepting as well as adapting each others ways of living to build a comfortable common place. We are (also literally) breaking the walls and opening our hearts to new people to enter.

Democratic societies with free elections are one way of making the world a little better, through the leaders. I gave my vote to a candidate that represents the better world for us as human beings in this beautiful nature. My fellow Finns around the world, go and give your own vote for the preferred tomorrow.

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The embassy of Finland ready to receive my vote // Berlin, Germany

And my friends in any country in the world, always take every chance you get, to influence your surroundings to become a little more positive. Smile to the child talking in the bus, help a fallen person back up on their feet, vote when you have elections in your country or area, post positive news and remember to keep your comments constructive in real life as well as online.

Which little gestures do you practice every day, to make this world a little better?

Creating New Culture,

Satu

PS. If you missed my first longer trip to Berlin last November, take a look at my short texts: A Brief Point About Berlin’s History and Experimental Berlin.

Birthday Of Finland – 100 Years

This time of the year is always very eventful in my life. Last day of November, aka yesterday, was my birthday. Today we are on December’s side waiting for holiday celebrations in the end of the year. Also, Finland prepares itself for the independence day coming on the 6th, which always comes with its’ own events. This year, it is time to celebrate 100-year-old Finland.

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Independence day is the birthday of a country, the birth of the state that it is in today. On the day of that birth, all qualities and values were put in place as how to build the country forward. Finland has been through a long path these past 100 years, from poverty to success. I and the generations before me have seen good times as well as challenging times, but as we are about to celebrate the independence the 100th time, we can agree on the success the country has made.

In a similar way, our personal birthdays should be celebrated for our own path. We were born to certain conditions, and the way we build our way and success from there, is the real subject we should look at and celebrate. A birthday is always a beautiful reminder that you are a fighter, you have made it to the point you are today.

We can expand the same thinking to relationships, teams and companies. An anniversary is always the appreciation of the life lived, the challenges won and the successes gained. Ultimately, we are celebrating life!

As it is the darkest time of the year here up north, I collected some of my sunniest shots from our lovely four seasons in Finland to light up this December:

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Autumn // Celebrate all the colours, the life lived!

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Winter // Find your sunshine, even in the coldest of times!

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Spring // Remember that a birthday is the start of the next chapter.

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Summer // Home is where your heart is!

Have a lovely December everyone, and Happy 100th Independence Day my fellow Finns!

Satu

Music Inspiring My Art

As any art I do, I always listen to music while I am writing my blog posts.

There are momentary inspirations, from certain beats, certain tunes, feels. My playlists include styles from A to Z. Whatever is the feeling at that moment. Last week the list was pretty up tempo, as was the moment. Though, whatever the style, music does magic to my creativity. Whenever I feel a block, the music is the key.

I have danced since I was a child and pressing the play button always started to move my body. And not only my body, also my mind. The thoughts and feelings inside me became alive as a story through my movements.

At times, I get an inspiration to paint, and I have realized there is a real difference in the outcome depending on the music I chose to play in the background. Those choices usually mirror the feelings of that moment. With few darker tunes it is good to get sad feelings out, we all have those every now and then. Upper beats will let your heart shine.

During my travels and when writing, I use background music as the scenery requires. I was listening to samba beats when I landed to celebrate a New Year’s eve in Saõ Paulo, tight house beats before going out in Paris and Berlin, Harry Potter tunes during Scotland walks and mandolino strings under the southern Italian sun. If I want to go back to those moments, all I need to do is to turn on those tunes.

With music, your mind travels to another place and land. And since that travel is in your mind, the only limit IS your mind. Let your creativity free and experience!

WHAT IS YOUR SOUNDTRACK TODAY?

 

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Sun goes down arriving in Helsinki,

Satu

Creating New Mindset

PS. Stay tuned for our second Halloween weekend in INSTAGRAM and TWITTER. 🎃 And all adventures to follow!

The Light In The Darkness

As promised, here we go on a Friday again. On a particular Friday, that I have definitely realized it is autumn time. Time, when the day gets shorter, temperatures colder and life moves inside the houses here up north of Europe.

The darkness of the season can be overwhelming, whatever form it takes. I have just moved back to the north part of the globe from year-round sunshine, and the shortness of daylight had to remind me of itself.

But as in anything, we have the chance to pick our side, pick our way of approach. This week of the autumn I have picked the colourful leaves, all those artistic lights that shine in the dark, pumpkin spice and coziness made of candle light.

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Colours of the wind. Maple tree in Finland.

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When the leaves get dark, the other colours shine brighter. Valon Kaupunki (The City of Light) -event, Jyväskylä, Finland.

Lights bring the darkness alive
Lights bring the darkness alive. Valon Kaupunki (The City of Light) -event, Jyväskylä, Finland.

The light in the darkness is our being. Our light that shines from inside. We can present it as art, as in this last weekend’s light festival in my home town Jyväskylä in Finland. We can spread warmth around with flavours and smells such as famous pumpkin spice and make ourselves cozy at home with candles and our loved ones, to enjoy and to make most of the season.

I have heard myself say so many times that the darkness can be tough during the winter season. This time, I throw myself to embrace it. It is time for change. It is time to lay something so bright on a dark canvas.

Be creative!

Yours,

Enlightened Satu in the cozy dark

Stereotype me!

The latest news, Finland presented its’ own national emojis. There is The Sauna, The Unbreakable (Nokia 3310) and The Headbanger emoji.

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According to this, I should be a naked headbanger rocking to my Nokia tunes in a sauna. Talking about stereotyping me.

These emojis definitely put Finland on the map as a country. But do I want to be stereotyped like this? When I started coming up with some questions why and how these emojis would represent me as a Finn, I realized there is more to these stereotypes than just outside figures.

I love sauna and I still own a good old Nokia phone. My Nokia is unbreakable as the emoji is called and wakes me up when the latest smart phones fail. Sauna is a special way to relax and I really focus on important subjects in my life at the same. To the headbanger emoji, I can relate more on a national level, I heard much rock and metal tunes when I lived in Finland, and I also saw headbangers around. Just, personally heavy music is not my thing and at first, I wasn’t the biggest fan of the headbanger emoji.

People remember Nokia and can relate to the unbreakable message of it. But Nokia is not just an old memory of technology, it tells the world what we can create, how we can push our limits to something new and how consistent work can result in success. It transmits the Finnish strength ‘sisu’, that I also have in me.

Sauna is not just being naked in the heat and throwing water on rocks. This emoji tells about our cultural ritual and perhaps about our closeness to nature, being naked with ourselves.

And what does the headbanger tell? That Finland is the promised land of rock and metal music? That the darkness of the winter and the melancholy of our emotions come out as art? Even though, I’m not the biggest rocker, I see I can relate to the background story, as an artist of life myself.

I think these emojis are an amazing and innovative way of presenting a culture, in tongue-in-cheek way, as they were created. I give my full support. Please, all cultures, create yours!

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Press HERE to read the article about Finn emojis.

Change for 2014

It’s been a while that I haven’t been posting. For me this pause was most of all time to search something new in myself. I felt the need to understand me more, and through this process, simply get new power on sharing new stories again.

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The last sunrise I saw in 2013

I had awakening times over the holidays. During one week, I visited all the three places I consider my homes. Jyväskylä in Finland, Paris in France and Frankfurt am Main in Germany. Three different cultures, languages, lifestyles, group of friends and stages of my past life.

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French stage – delicious snails

They say you need to know your history to understand the present and to plan the future. The important thing is to understand these points in all levels, starting from the largest one – the history of the world, to understand the dynamics around, the situation of your own country and culture in this frame. The knowledge of your own culture will teach a lot about behavioural aspects and give the power to be proud of your roots.

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Wild berries is one of the privileges in Finnish forests, I learned to bake a berry pie à la Mom

Knowing the history of your own family, will help you realize partly how you have become the person you are, and the reasons behind your parents’ and other family members’ choices. It is important to remember that regardless of which choices your family has made, you are you, the only you in the world, and in today’s world you have the ability to choose the change if you wish so.

That brings us to the final one, our very own personal history. Which way have I developed during my life? Which kind of choices did I make? Which mistakes did I make? How did I overcome them?

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Sometimes the light blinds you, sometimes guides
Eiffel tower in Paris, France

Staying in my childhood home in Finland is always awakening experience. Every single time I learn new about my past. Seeing the world, grows my respect towards my roots, and all the people who have walked part of my path with me.

Paris put many questions in my mind. Why did I do certain decisions in life? What came out of them? How did I grow up during those periods of time? Answering these taught me about my decision-making and behaviour in a big picture.

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Re-living your past path makes you know yourself more

I finished the travelling week in the present. I see my path, I see this place and time that I have ended up in. There are things I like, and things I want to change for the future. I have ideas, plans and energy again but as we all know, only the future itself will tell the result.

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Find the balance of the presence and the future – enjoy today, building your future

Happy new and very successful year 2014 for everybody!

Power from the memories

“Instead of getting nostalgic, we should capture the power of good memories to create our future even memorable.”

Last week I visited again my home town, Jyväskylä, in Central Finland. I had real luck with the specially nice weather according to the season, colourful trees and so much sun. Here are some pictures to feel the very autumn going on, and few words about the feelings I got during my stay.

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The central church of Jyväskylä in autumn colours

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Modern views of the town

We tend to get nostalgic thinking about the past, childhood, university times. And even more there’s a memory effect when we visit those places. I think it is important to remember the past, to learn from the mistakes and keep growing. Never forget. Instead, it is needed to forgive the past in order to move forward and to live now and in the future.

Visiting my childhood town becomes weirder and weirder every visit. I’ve realized that I’ve grown far from those moments and it gets always harder to think about going back.

It is a sign that I have found my present life and future path in another place. I have built my new home elsewhere. As for now, I focus on remembering the past, and taking the power of those memories to grow my present and future.

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And for the closure one culture difference, Finnish go to sauna a lot. Here is one more innovative way – a sauna-on-board boat in the harbour of a lake.